When books are revealing and generally true
to their basic thesis, they can be life altering.
Such was my experience in 1997 when reading The
Millionaire Next Door. Initially, my reaction
was incredulous because most books that seem
to promote quick wealth building strategies seem
only to bring prosperity to the author. But after
scanning the table of contents and noticing that
this book was on the New York Times and Washington
Post bestseller lists, my interest was more than
piqued and boy am I better off after having read
it.
From the beginning, the elements of this book
distinguished it from others of the same genre.
The book discusses seven qualities that are
common among those who have amassed wealth.
This discussion dispels widely held myths perpetuated
in the media and films of the typical millionaire,
including how he/she accumulated their wealth
and their extravagant lifestyles.
Reading this book was life altering because
prior to reading it I was not an avid investor
--- something that changed soon after reading
this book. This was not the primary reason it
was life altering, however, since that may suggest
the primary reason for my reading this book was
the potential for personal financial gain (although,
it would be disingenuous to suggest that this
is not important).
The book was most revealing because you discover,
as the title suggests, that most millionaires
do not live in well known wealthy enclaves such
as Beverly Hills or Park Avenue, but may in fact
live next door to YOU (check with your neighbors
to confirm this assertion). In short, the authors
cogently argue that the typical millionaire is
actually a normal Jane and Joe America.
Here is a concise
profile of the typical millionaire as proposed
by the authors of this book, "He
is married with three children, lives in a small
town for all of his adult life, has married once
and remains married, (good ol’ family values),
about one in five is retired, business types
including but not limited to --- welding contractors,
auctioneers, rice farmers and pest controllers;
about half of the wives do not work outside the
home, the household's total annual realized taxable
income is $131,000 (median, or 50th percentile);
while the average income is $247,000, he has
an average household net worth of $3.7 million,
97 percent are homeowners; most live well below
their means, they are fastidious investors, they
are frugal and finally as a group there are fairly
well educated.” This should offer a snapshot
of some of the characteristics that the average
American would not associate with the typical
millionaire.
The authors
also introduced excellent acronyms to characterize
those who have the appearance
of being rich as opposed to the inverse. For
instance, to describe the first category of those
perceived to be wealthy the term is UAM which
stands for an “under accumulator of wealth” versus
a PAM which stands for “prodigious accumulator
of wealth” and for those of us in the middle,
we are referred to as an AAW, an “average
accumulator of wealth”. Now, of course,
you'll need to read the book to better understand
their methods of measuring the above categories,
which I found more than reasonable and verifiable.
Throughout the book, the authors share a plethora
of anecdotal experiences to buttress their basic
arguments.
Moreover, the
authors trace those millionaire’s
ethnicities to cite which category (i.e. English,
Irish, Jewish and Scottish) comprised the primary
makeup of this group; you'll find this discovery
most interesting too. More particularly, a great
deal of emphasis is placed on the lifestyle choices
of the legitimate millionaires such as whether
they purchase new versus used cars, houses and
other commercial commodities. Many of you should
feel reassured that legitimate millionaires do
not spend excessively as Hollywood so often suggests.
In writing
The Millionaire Next Door, Doctors Stanley
and Danko have done a great civic service
by telling the true story of those who are fortunate
in building wealth and debunking widely-held
images of the "Rich and Famous.” According
to this book followed by the sequel, those who
have accumulated wealth are industrious, frugal
common Joe and Jane with an uncommon devotion
to discovering the American dream and actually
waking up to live it as well. Stay tuned for
a review of the sequel; The Millionaire Mind,
authored solely by Dr. Stanley.•
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